There are few things that I find as relaxing as a good market.
I don’t mean your run of the mill market, like the A&P or Pathmark. I like ethnic markets that carry authentic ingredients from all over the world. When I’m in an exploratory mood, and want to cook something from another culture, one of my favorite markets to visit is the Essex Market, on the Lower East side of
Manhattan.
120 Essex Street houses an eclectic roster of culinary delights, amd can be described as 'a taste of home', no matter where ‘home’ is for you.. There are lots of small stalls under one roof, carrying everything from seafood, meat, poultry and produce, to artisan cheeses and hand-made chocolates.
The charm of a place like this is, getting to know about the different grocery items first hand. Because many of the stalls are run by immigrants, you can sometimes encounter a language barrier. However, more often than not, there is someone on staff who can tell you how a particular item is traditionally used in their native land. Shopping there is a crash course in international culinary education.
During one of my more recent excursions to Essex Market, I stumbled onto a happy surprise, called Boubouki; a bakery dedicated to making fresh Greek food daily. This bakery is an intimate affair. It is take out only. The stall contains a small counter space on which the food is displayed. In addition, there is a sink and small refrigerator against one wall. Another small work counter and an oven with a beautiful chrome finish, occupies the rear wall. It is bare bones, beautiful and rustic.
While there, I had the opportunity to speak with proprietor, Rona Economou.
Rona’s passion for cooking shows in the smallest of details; from the way she handles a fresh-from-the-oven piece of spanakopita, to wrapping her baked goods to go. She proves everyday that, to make great food, you only need the basic elements of water and fire, fresh ingredients and divine inspiration.
Boubouki’s menu is rather small. It features spanakopita (spinach pie), cheese pie and baklava, in addition to upcoming seasonal inspirations, shrouded in yet more phyllo dough. I was drawn to the intimacy of a place with such old world charm. Customers are engaged and regarded as old friends. I found myself intrigued by the history and beginnings of this place. Rona was obliged to sate my curiosity.
When I asked what Boubouki means, Rona informed me that it means “flower bud” in Greek. Appropriate, I thought, for a newly sprouting business that has the strength to take root, given a little love from its community.
Rona is one of two children born, in the
Bronx, to Greek emigrant parents. While Rona and her sister were still babies, their parents moved the family to
Astoria,
Queens (incidentally, the most culturally diverse of all five boroughs).Like many that seem to come by cooking naturally, her love and skill for cooking came from watching her mother and grandmother cook. There is this flinty spark in her eye that all home-bred cooks recognize within themselves: kismet. You know, before you
understand that you know, that you are meant to use your natural gift to communicate with people and touch their lives. When she speaks of her culinary predecessors, she beams with pride.
“My grandmother is an amazing cook who made her phyllo by
hand. She lived in a small village in Greece until she came to the
U.S. as an adult- she farmed, raised animals etc. and knows how to
tend to a chicken from raising it, to slaughtering it, to plucking its
feathers and roasting it. My mom also is a great cook. No one beats
her Greek soups. But she's lived here for so long that her cooking
has evolved- it's not 100% Greek. I think that has influenced me as
well.”
If you have ever cooked with fresh phyllo dough, you understand that it is a labor of love.
While it is not the most difficult of procedures, whatever it lacks in complication, it makes up for in tedium. There is such delicacy involved, handling dough that is thin enough for you to read your morning paper through. Oh, the repetition. Laying out a single layer, brushing it with melted butter, or olive oil, and repeating…until you are old and grey, or the recipe tells you to stop; whichever comes first. In between oiling the layers, you have to keep the dough that hasn’t been used yet, from drying out by covering with a damp cloth/towel. Then of course, there are the varieties of fillings, depending on what dish you are making. I’m a girl that will try anything once, just to be able to say I did it. It has been five or so years now, since I’ve made homemade spanakopita or baklava.

I’m glad I learned how to make them, but the experience makes me rejoice that places like Boubouki exist! I’m not so sure I’ll be taking those two recipes out for a gallop anytime soon, if ever. I do however, have a new addition to my list of places to go whenever I get a craving for either. Once you’ve tasted the spinach pie at Boubouki’s, you appreciate the love that’s gone into the process. Make no mistakes kids; only love can produce something that tastes like this. Spinach pie was the only way to ensure that I ate all of my spinach when I was a kid. I was soooo not buying into that Popeye crap!
If you are as curious as I, about Rona's beginnings in her career, you might be surprised to know that, Rona was once a litigator. Naturally, I wondered what made her stray from the beaten path, into the culinary field.
“I never thought I would cook professionally. But I was laid off
and realized I had been given a chance to start doing something that
I loved. I'm very grateful that I went on the path that I did,
though.”
There is something to be said for a dream deferred, or an unexpected dream, for that matter.
What I always want to know from authentic cooks, professional or not, is what their most valuable tool is in the kitchen. I’ve found that you can learn a lot about a cook and their process by the answer they provide. When I presented this question to Rona, she told me, with no hesitation,
“Most valuable tool- for sure, is my chef’s knife”
Some call the knife the original food processor. Much like her kitchen set up, her answer was short, sweet and to the point, with no unnecessary additives.
Undoubtedly, whenever we eat anything prepared by anyone other than ourselves, there is a conversation taking place, whether we take the time to acknowledge it or not. Cooks have a language all their own. Every ingredient adds a layer to that discourse. We all want to convey something to the person that consumes our hearts and souls presented on a plate. Rona’s take on her communication with her customers is rather simple.
“What I hope people feel when they eat my food is that they're
being nourished. That's the most important thing to me. I try to
make dishes that are balanced and natural and light- I don't want one
flavor to overtake a dish. My goal is to bring a few ingredients
together and make something that reveals its flavors after a few
bites.”
I enjoyed the food at Boubouki a great deal. I hope to see this flower bud into its full and ripe potential.